Intelligence Analysis Case Studies
Imagine feeling confident that you have done your homework about the new business partner you had in mind…
Knowledge is power.
The prudent decision-maker safeguards his investments and organization by knowing everything possible about new business partners and associates. McManis & Monsalve gives you the power of knowing.
We provide the financial, political, and other relevant information you need to make well-informed business partnering decisions in a global environment.
Client Problem: A company pursuing a course of international market diversification had an opportunity to partner with an established multi-national based in Kuwait and needed to determine if the potential partner and its backers were legitimate.
McManis & Monsalve Solution and Results: McManis & Monsalve performed a due diligence assessment of the potential partner and determined that the company was even larger and more influential than it had claimed. The partnership was established to the parties’ mutual satisfaction. Our client was so pleased with the result that it requested a number of additional analytical research projects.
Imagine knowing your potential to succeed in a new market…
New growth can wither on bad ground.
McManis & Monsalve competitive intelligence, market assessments, and opportunity identification services help clients find fertile territory for capturing additional market share and increasing revenues.
We investigate target acquisitions, markets, other businesses, and related information relevant to your potential expansion. These services identify concerns and options that may not be initially apparent – all aimed at helping your enterprise flourish.
Client Problem: A client saw a potential opportunity for service and revenue expansion in the homeland security sector and needed to know how to break into this market.
McManis & Monsalve Solution and Results: McManis & Monsalve provided an overall assessment of the homeland security market, including a look at current and forecasted opportunities. We also assessed the client’s ability to meet contract requirements and performed a review of the existing firms dominating the market. McManis & Monsalve determined that the client’s competitive position would be enhanced by developing strategic partnerships. To supplement these findings, we performed due diligence on a number of likely partnering and acquisition targets, informing the client on appropriate candidates and how best to approach them. The result of these efforts was the client avoiding futile marketing expenditures and instead targeting business development resources in areas more likely to find success.
Imagine satisfying long-standing clients while capturing the next generation of consumers…
Your customers are loyal but aging…who is going to buy your services in the next decade?
McManis & Monsalve analysts help clients assess their current market segmentation determine how to understand the evolving needs of existing clientele while positioning future investment to best capture the next generation of customers.
Client Problem: A century-old financial services company was seeking to identify new opportunities for market growth in the face of growing competition in a mature market with an aging customer base.
McManis & Monsalve Solution and Results: McManis & Monsalve worked closely with the client throughout the project to ensure that the market research and analysis was aligned with and informed by the subject matter expertise that the client had garnered in nearly 100 years in their industry. We supplemented this knowledge and experience with additional market research to provide recommendations that allowed the client to continue to meet the evolving needs of its traditional customer base while positioning it to capture new customers. The project included analyses of our client’s existing market and product mix; an assessment of selected competitors and their offerings; and evaluation of emerging market segments in the industry. The effort culminated in analytical findings that the client then used to better focus their internal business and strategic planning efforts.
Imagine clearly understanding viable markets for your new technology…
You have a great idea and limited resources…now what?
McManis & Monsalve competitive intelligence, market assessments, and opportunity identification services help clients find fertile territory for their new products and ensures decisions and actions are taken that are most likely to provide a return
Client Problem: This start-up high-tech manufacturer had a patented technology that had the potential to outperform any competitors in a niche within homeland security and medical applications. The manufacturer hoped to attract investment for further development by clearly understanding the market potential for its technology.
McManis & Monsalve Solution and Results: Through open source research, selected interviews, and analysis of the results by both McManis & Monsalve analysts and seasoned industry executives, we concluded that the homeland security market was heavily saturated with technology similar to our client’s, and that the healthcare market had a more defined potential. However, we also found general skepticism among a sampling of end users that the device would actually work. All interest from potential developmental partners and value-added resellers was contingent upon the prototype passing a rigorous and expensive set of performance tests. Based on our findings, the manufacturer was able to better assess the potential return on additional investment.
